PUBG MOBILE COMES TO DEW ARENA, INDIA’S LARGEST GAMING CHAMPIONSHIP

PUBG MOBILE COMES TO DEW ARENA, INDIA’S LARGEST GAMING CHAMPIONSHIP

DEW ARENA, the hugely successful annual gaming property powered by beverage brand Mountain Dew, now features India’s biggest game PUBG Mobile as part of the MOBILE GAMING leg of the tournament. Optimized to be played on smartphones, PUBG Mobile has increased the scalability of the game amongst consumers.

As a brand focused on smaller towns, Mountain Dew has always strived to take experiences to the heartland youth and Dew Arena on mobile, has been scaled up this year with PUBG. With close to 700,000 participants in 2018, Dew Arena’s Mobile Gaming leg has received a rousing response from consumers. PUBG has achieved extreme popularity in recent years and is India’s most popular mobile game. Along with PUBG, Dew Arena features a host of popular titles such as World Cricket Championship 2 on mobile, Street Fighter V and Rocket League on ground and CS: GO and DOTA 2 in PC gaming.

Participants will be able to compete in the PUBG Battle Royale daily till 2nd October 2019. 101 matches will be played each day, with the winners of the first 100 matches advancing to the Daily Qualifier. 

NAAM BANA, Dew Arena has always aimed to give a platform for gamers to showcase their talent and make a name for themselves. In addition to the INR 31 lakh prize pool, Mountain Dew will also celebrate the winners on its bottles reaching millions.

Naseeb Puri, Director, Mountain Dew & Energy, PepsiCo India said, As a brand, Mountain Dew has always aimed to bring alive new experiences for consumers in the heartland of the country. Games such as PUBG are increasing in popularity and by introducing it as part of Dew Arena, we are building on Mountain Dew’s commitment to providing platforms to the youth across the heartlands of India that allow them to make a name for themselves at a national stage.

According to Akshat Rathee, MD – ESL India, "India is now at the forefront of mobile esports. This esports revolution is no longer centred in our large cities. The gamer in India is from our smaller towns and smaller cities. The introduction of PUBG Mobile on the Dew Arena platform gives gamers across India a great platform to sign in the game of their choice.

ESL India and Dew Arena have always been committed to building spaces where everybody can be somebody and where they are celebrated as stars of their generation. PUBG with its ‘Winner, Winner’ slogan also elevates gamers and gives them recognition. It is the perfect combination and we are confident that enthusiasts are going to have a top-class gaming experience through the 90-day PUBG Mobile integration on Dew Arena.”