DMS Award-Winning Sparkroom Platform Named System Of Record for Grantham University
CLEARWATER, Fla.: Sparkroom®, the award-winning lead management system from Digital Media Solutions™ (DMS), announced it was named the system of record for vendor management for Grantham University. The new scope of work will allow Grantham the ability to manage and analyze third-party vendor campaigns, including allocation and pricing, creating an overall increase in efficiency in their media planning.
Grantham University, established in 1951, is an accredited online university offering more than 50 degree and certificate programs. Committed to maximizing student potential through an affordable and flexible education, Grantham evaluates prior college coursework, training and experience for credit, allowing up to 75% of an undergraduate program or 25% of a graduate program to be transferred.
"I am very excited about this new relationship," said Rachel Schulties, EVP of Managed Services at Digital Media Solutions. "I look forward to working with the Grantham team to help them leverage Sparkroom vendor management tools and analytics to grow enrollments."
Ideal for marketers tracking milestones through digital channels, Sparkroom performance marketing technology integrates data from disparate marketing systems to provide a holistic view of marketing performance. Sparkroom technology has been supporting household brands, including a long roster of higher education institutions, since 2008. Designed to meet the needs of the most sophisticated marketers, Sparkroom technology now includes configurable and customizable Sparkroom Core, Performance and Elite solution options. For more information on Sparkroom, visit sparkroom.com.
Founded by a team of lifelong athletes, Digital Media Solutions, LLC (DMS) is the fastest-growing independent digital performance marketing company. DMS deploys diversified and data-driven digital media customer acquisition solutions that deliver scalable, sustainable and measurable marketing results. The company's precision performance marketing solutions connect the right consumers with the right offers at the right time to achieve the marketing objectives of clients in highly competitive industries. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list in 2014, 2015, 2016, 2017 and 2018; the Tampa Bay Business Journal's TBBJ 200 List in 2015, 2016, 2017 and 2018; and the Entrepreneur magazine 360 list in 2017 and 2018. Named one of America's "Best Places to Work" by Inc. magazine, DMS brings together some of the industry's most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum. The company continues to deliver on its strategic mission, which is backed by its board of investors including multi-billion-dollar Canadian private equity firm Clairvest Group.
