The Dairy Fairy® introduces the Sydney All-PumpsBra offering all-in-one support to moms with in-bra & conventional pumps
SAN FRANCISCO, CALIFORNIA, USA: The Dairy Fairy® is “unbosoming” the very first one-for-all pumping bra and the first of its category, the Sydney. A breakthrough bra in the company’s newest “All-Pumps” line, the Sydney is designed to accommodate it all: it supports every pump available on the market.
With the popularity of in-bra pumps and milk catchers (such as the Willow and Elvie), and with conventional pumps typically available to mothers through insurance, most moms are now juggling multiple pumps throughout the day. Other pumping and nursing bras work well for conventional pumps, but will stretch and wear out when obliging in-bra models - Sydney will work with any pump without sacrificing shape, lift, or fit, and no need to swap out.
“While we welcome all of the improvements in pump technology, we recognize that the lingerie moms wear while pumping also needs to evolve and progress. The Sydney bra takes a giant leap to embrace the multi-faceted tools that moms utilize while pumping,” says Emily Ironi, founder and Chief Executive of The Dairy Fairy.
With a patent-pending extender feature, the Sydney creates extra space to fit the larger in-bra pumps and adjusts to your cup size. At the same time, the bra includes hidden flange openings that allow a mom to slip her flanges in and be totally hands-free while she uses conventional pumps or even a hand pump. Other features include easy release nursing clips, strong-and-wireless breast support, and stretchable (and breathable) fabric that moves and changes with your body.
The Dairy Fairy revolutionized the pumping/nursing industry with its original designs, then improved mom’s experience again with the plus-sized line, and now, the company has innovated even further with the All-Pumps line. “It’s time that bras catch up to technology and offer moms the support they need to be able to use any kind of pump on the market.” Emily and her team aren’t strangers to delivering “firsts” into the industry, with multiple design and utility patents under their belt. The Sydney bra combines the innovation and thoughtful designs The Dairy Fairy is known for, to create a new bra ahead of its time.
