Patriot Software Turns to TV Advertising to Reach American Business Owners
MINNEAPOLIS: American businesses have faced extraordinary challenges this year, and Patriot Software is on a mission to make sure accounting and payroll isn’t one of them. Today, they launched a national TV campaign to assure businesses of all sizes they can save time and money with Patriot’s accounting and payroll software.
Started in the basement of a factory over 3 decades ago, Patriot knows first-hand how important it is for business owners to have simple software that actually works, so they can focus on what they do best.
“We want to make accounting and payroll fast, simple and affordable for millions of American businesses and their accountants,” said Mike Kappel, CEO of Patriot Software. “National TV allows us to share Patriot’s message with a broader audience and drive new user growth in our key season.”
Patriot tapped All-Inclusive TV agency Marketing Architects for the campaign. They launched with two different creatives, “Our Mission, Your Success” and “The Few,” both identified as winners by the agency’s creative pretesting platform. The pilot will run for one month on networks like CNN, Comedy Central, Fox Business News, and ESPN.
“Patriot’s passion for their customers comes through in how they run their business and respect their brand,” said Marin Suska, VP Client Growth at Marketing Architects. “This passion helped bring their campaign to life. We’re excited to see how TV helps them have an even bigger impact of the success of businesses nationally.”
