Books-A-Million Collects Over $2 Million in Books and Toys for Children in Need
Books and toys donated by shoppers distributed to children’s charities across the country as part of the “Grow Your Heart 3 Sizes” holiday campaign
BIRMINGHAM, Ala.: Thousands of children received a special gift this holiday season thanks to the incredible generosity of Books-A-Million customers during its seventh annual Holiday Book & Toy Drive. The “Grow Your Heart 3 Sizes” campaign, which ran November 8 through December 16, provided customers the opportunity to spread love and kindness to children and families in need during the holidays. Books-A-Million collected over $2 million worth of books and toys on behalf of its customers for charities across the country, including American Cancer Society, Boys & Girls Club of America, Toys for Tots and more.
“The Books-A-Million community has once again shown an overwhelming amount of love and support for this annual drive with their book and toy donations,” Misty Fontenot, SVP Store Operations at Books-A-Million. “It is because of their kindness and generosity that we continue hosting this incredible campaign to spread holiday smiles to children and families in need during this special time of year.”
Since 2013, Books-A-Million has hosted its annual Holiday Book & Toy Drive; with the overwhelming generosity of its customers, the company has exceeded its goals for the drive each year.
