Undertone and Associated Press Collaboration Wins New Sponsorship of AP Top 25 Football Poll by Regions Bank
Content meets distribution at scale with this landmark sponsorship of the 84th consecutive year of legendary poll
Perion Network Ltd. announced today that its division Undertone, the creator of cross-platform Synchronized Digital Branding for the world’s most prominent brands, together with The Associated Press, has secured the first-ever sponsorship of the AP Top 25 poll, the longest-running college football poll of its kind, by Regions Bank.
Undertone and The Associated Press’ collaboration brings together AP’s best-in-class premium sports content, and Undertone's digital advertising expertise, creativity and technology. This creates uniquely branded sponsorship opportunities, which Regions Bank recognized.
With this sponsorship, Regions Bank will sponsor the AP Top 25 poll, the full suite of postseason awards and be a presenting sponsor of AP’s Top 25 podcast.
“The preseason AP Top 25 always helps set the stage for another exciting college football season, and we’re pleased to have worked with Undertone to secure Regions Bank as a presenting sponsor for the first time in the poll’s long and storied history,” said Lloyd Pawlak, AP Global Director Commercial and Digital Sales.
Undertone will provide additional distribution of the branded sponsorship through its engaging, high-impact digital ad formats across hundreds of quality publisher sites and apps. The powerful combination of content and distribution creates a synchronized digital branding experience for Regions Bank, ensuring consumers receive the right message, at the right time, in the right context - across screens, devices and mediums.
“Regions is proud to sponsor the AP Top 25 poll and bring updates to college football fans,” said Michele Elrod, head of corporate marketing at Regions Bank. “At Regions, we pride ourselves on helping people focus on things that are bigger than banking. College football is very important to our customers, not just on game day, when cheering their team on to victory, but also as a way to connect with other fans all year long.”
“We are thrilled for Undertone to have played a vital role in securing the first-ever sponsorship of the AP Top 25 poll,” said Doron Gerstel, CEO of Perion. “We are honored to work with Regions Bank on this exciting project.”
As a longstanding digital advertising leader, Undertone’s award-winning sales and creative service teams have trusted relationships with the most sophisticated agencies and marketer. To learn more about the full suite of Undertone’s brand solutions, visit –www.undertone.com/synchronization/#brand_solutions.
