Trace Global Selects TransPerfect’s Media.NEXT Platform for a Two-Year Exclusive Contract
Subtitling Work to Be Produced Using AI-Powered Platform and Process
TransPerfect, the world’s largest provider of language and technology solutions for global business, today announced that it has been chosen by TRACE Global as its exclusive partner for subtitling. The deal comes in advance of TransPerfect’s exhibiting at the MIPCOM conference in Cannes, France, and includes a two-year agreement for subtitling services on the TRACE Sport Stars channel.
TRACE Sport Stars is the first global entertainment channel dedicated to the lives of sports celebrities with factual, reality, lifestyle, magazine, gossip, and countdown television shows.
The Media.NEXT solution incorporates fully integrated smart machine translation (MT) into its workflow, creating subtitles for all seven TRACE Sport Stars languages quickly, accurately, and cost-effectively. This workflow combines smart MT’s trained neural MT engines with human touchpoints and review, ensuring that the original creative intent of the director is preserved in all markets. All final approved subtitles are captured and utilized for machine learning, continuously improving future MT output.
“We are excited to partner with TransPerfect. Media.NEXT is the future, and the future is now. The fact that AI can help TRACE reduce costs and time is impressive,” says Laurent Dumeau, CEO International and Group Chief Commercial Officer at TRACE TV. “We are excited to see what Media.NEXT brings us and looking forward to celebrating at MIPCOM!”
TransPerfect President and CEO Phil Shawe stated, “The demand for video localization continues to grow in tandem with the demand for video content. We are pleased that TRACE TV has entrusted us and our Media.NEXT platform to manage such a significant aspect of their international distribution strategy.”
