Tata Motors celebrates India’s #1 SUV brand
Bengaluru: Celebrating its leadership position in the SUV segment, Tata Motors, India’s leading automotive brand, has introduced the ‘Untamed Kaziranga Edition of SUVs’, inspired by India’s rich geographical and biological diversity while also paying homage to India’s great national parks. This iconic, one-of-a-kind special edition of SUVs will include India’s first and safest sub compact SUV – the Punch, India’s first GNCAP 5star rated car – the Nexon, the company’s premium SUV with the Land Rover DNA – the Harrier and its flagship 7 seater SUV – the Safari. With bookings commencing today, the Kaziranga edition will be available only on their respective top trims, across all Tata Motors authorised dealerships.
Speaking at this occasion, Mr. Rajan Amba, Vice President, Sales, Marketing and Customer Care, Tata Motors Passenger Vehicles Ltd. said, “The shift towards SUVs is a global trend and it is the same for India. We have been riding on this trend with our New Forever range of SUVs, widely appreciated by our patrons. In the midst of the current industry scenario coupled with the myriad of options available in the market place, we are happy to have emerged as the #1 SUV brand, and would like to thank all our customers for trusting the brand. To take this success story forward, we are delighted to introduce the Untamed Kaziranga Edition of SUVs inspired by the rich biodiversity our country has to offer. With the symbol of Kaziranga-The Great Indian One horned Rhino, known worldwide for their agility and power, this range reinforces the “Go-Anywhere” DNA of our true SUVs. Adding to the above, in line with the New Forever brand promise, we are diversifying our SUV portfolio for our customers and we hope that this introduction will further cement our position as the leaders in this segment.”
Tata Motors has also recently announced its plan to auction the Punch Kaziranga Edition to the IPL fans and has decided to donate all proceeds from the winning bid towards the efforts on Conservation of Wildlife in Kaziranga.
Defining character of the Kaziranga Range:
This new range introduction comes with a series of interesting additions to enhance the overall design of the cars. All models come with a Grassland Beige Exterior Body Color with a dual tone roof in Piano Black finish. The Earthy Beige Leatherette upholstery and Tropical wood Dashboard along with the several Earthy beige coloured inserts in the interiors make the cars more thematic, elevating the interiors with an exclusive feel. Furthermore, the embossed outlined torso of two rhinoceroses facing each other on the front headrests (also in 2nd Row in Safari) and the addition of a new Satin Black Rhino Mascot on the front fender, emphasizes the go – anywhere attitude of Tata Motors’ true SUVs while also resonating with the solid toughness of the mascot.
