Shell launches Advance Fuel Save 10W30 to deliver an extra mileage of 5 KM more per liter
National: Shell, the global market share leader in finished lubricants, has launched the Shell Advance Fuel Save 10W-30 at a virtual event, in the presence of consumers and trade partners. As the name suggests, the Shell Advance Fuel Save 10W30 is engineered to enhance fuel economy and deliver monetary savings. The product provides savings of approx. Rs 2500 annually for daily riders who clock higher running hours/distance on the road. Consumers can ride an additional 5 kms per litre on same amount of fuel and minimize their running cost.
The unveiling of the fuel save pack is a part of Shell’s larger customer centric campaign – Shell Advance Outriders Trail. The campaign is the extension of the brand’s promise to its bikers to relentlessly pursue their passion of biking, irrespective of the challenges, the pandemic related uncertainty and the changing world dynamics that have impacted fuel prices. This campaign not only honours bikers’ love for riding, but also rewards their spirit by giving a chance to three lucky bikers to try this new product themselves while riding with India’s top professional bikers.
Speaking at its launch, Ms. Debanjali Sengupta, Country Head, Shell Lubricants India, said, "As the world’s leading lubricants supplier, we are driven by market demand, detailed insights, and the commitment to deliver high quality products suited to our consumers’ evolving needs. This product is a solution for value conscious daily bike riders for whom mileage or reducing the running cost is an important consideration amidst rising fuel prices. At Shell, it’s our priority to reduce carbon emissions through sustainable solutions. Our new product, Fuel Save is expertly engineered to give extended fuel economy to our consumers and contribute to sustainability by reducing per km fuel consumption."
Shell Advance Fuel Save is a superior fully synthetic product made of pure plus technology that brings cost economy by improving bike mileage to unleash the maximum potential of the bikes. The Shell Advance Outriders Trails campaign has been created to offer riders an avenue to share an exciting biking experience while using the Fuel Save product and allows them to share their experiences alongside celebrated influencers - Biker for Good, Story on Wheels and Gowtaman. Scheduled from May’22 onwards, the expedition will cover several popular trails including Delhi – Spiti, Thane – Malvan and Chennai – Himachal.
