Serie C Italian Football Available Across The World On 196 Sports Platform
NEW YORK: On 196 Sports, the platform operated by Mister C, millions of Serie C Italian football fans across the world will now be able to follow their favorite teams. Beginning this season, 196 Sports will broadcast live all of the 1,100-plus Serie C matches, as well as exclusive content, match highlights, player and coach interviews and various news on the 60 clubs in Serie C. All content will be available to subscribers on iOS, Android and Smart TV devices. In addition to mobile and smart TV viewing, all subscribers of 196 Sports will be able to follow the matches on Cibor TV, the leading decoder device that enables Italian expats living across the world to watch the games regardless of what country they reside in.
The initiative was made possible thanks to an agreement signed by Lega Pro, Lega Italiana Calcio Professionistico (Italian League of Professional Football), ownership of Serie C TV channel, Eleven Sports, the distributor of the same channel, and Mister C, whose goal is to maximize the distribution of Italian third tier football matches across the world.
The exclusive partner of 196 Sports in the North American market will be North Sixth Group. Based in New York, North Sixth Group will support marketing, sales and customer service initiatives on behalf of 196 Sports subscribers in the United States, Canada and Mexico.
"We would like to thank Lega Pro and Eleven Sports for supporting us and for choosing us to be the global streaming partner of Serie C," said Enrico Romagnoli, CEO of 196 Sports. "Fans deserve a global platform that provides them with a high-quality viewing experience so they can enjoy the games of their favorite clubs and stay updated on the latest news as if they were in Italy. We are proud to offer them this unique experience on our platform and we cannot wait to share in many exciting seasons of football with Lega Pro fans across the world."
"We are pleased to be able to reach millions of Serie C fans across the world," said Francesco Ghirelli, President of Lega Pro. "Our league is the largest professional football league in Europe, with 60 teams representing all geographic hubs across Italy. We are proud to know that, from this point forward, our product will be in the hearts of millions of our fans who live abroad. We want them to feel at home, as if they were in their city of origin, cheering with their friends and families."
"The common goal with our partners is to reach the most amount of sports fans across the world and to create new value for our customers," said Giovanni Zurleni, CEO of Eleven Sports. "For this reason, together with Mister C and Lega Pro, we wanted to expand our editorial effort and place the fans at the center of our distribution strategy for Serie C TV. We are pleased to collaborate on a common growth path with our partners."
