Nordstrom Celebrates 10 Years of Giving New Shoes to Kids in Need, Donating More Than 200,000 Pairs
SEATTLE: As kids begin a new school year, they typically look forward to new teachers, classmates, clothes and supplies. While this year may look a little different with many students transitioning to virtual learning and parents juggling more, one thing remains the same. Kids need properly fitting shoes to help start their school year off right.
That's why Nordstrom is proud to continue its partnership with customers and the nonprofit Shoes That Fit for the tenth year in a row to provide brand-new and well-fitting sneakers to kids in need in local communities. Starting today and through October 4, customers can purchase $10 giving cards in all Nordstrom stores or donate online.
"At Nordstrom, we are committed to making a difference in our communities," said Scott Meden, chief marketing officer at Nordstrom. "Each pair of shoes donated represents a child with more confidence, hope, self-esteem and joy. We are thankful to our customers and employees who have helped us give more than 200,000 pairs of shoes to kids in need over the last 10 years."
Small Steps for Big Impact
Shoes are often the most visible sign of their situation. Since 2010, together with its customers, Nordstrom has raised nearly $4 million to give 200,000 kids in need a brand-new pair of shoes. These shoes have been delivered at schools across the United States, all of which have a high percentage of students on free or reduced lunch programs. When children receive their new shoes through the Shoes That Fit program, schools shared that 40% of those students increased attendance and 87% reported increased self-esteem.
"For children to reach their full potential, they need to feel good about themselves. Creating this confidence in children at a young age is empowering and critical to their future success," said Amy Fass, CEO of Shoes That Fit. "We are proud to partner with Nordstrom to give back to these children and invest in their future."
This year, Nordstrom has also enlisted the help of Olympic gold-medalist Gabby Douglas to encourage people to help the retailer donate over 35,000 shoes to kids in need.
