MTN DEW Giving Away the Keys to a Brand-New Ford Bronco and Epic Adventures to Help Fans "Claim the Outdoors" After Months of Being Stuck Inside
ORLANDO, Fla.: MTN DEW is announcing a challenge for fans to "Claim the Outdoors" for a chance to win epic prizing, including a brand new coveted 2021 Ford Bronco presented by #1 Country duo LOCASH. Other one-of-a-kind experiences up for grabs include epic adventures like a Grand Canyon hike for two, a fishing excursion with professional bass angler Gerald Swindle, tickets to a race with race car driver Chase Elliott, outdoor gear and more.
During a summer of indoor activities, people all over the country have been yearning for the outdoor experiences they traditionally love so much. DEW surveyed their consumers and found fans traditionally spent their time with motorsports, hiking, fishing, and biking, so to celebrate fans interests and give them the opportunity to safely enjoy their favorite activities, "Claim the Outdoors" was born. With outdoors time more meaningful than ever, DEW is ready to celebrate all DEW Nation outdoor activities.
Starting today, August 17 all you have to do is scan the QR code at retail or enter at DewClaimTheOutdoors.com for a chance at epic, one of a kind prizing. Then, go on social media and share a picture or video of how you #ClaimtheOutdoors.
"DEW fans are known for their energy and passion for the outdoors, which is why we wanted to bring this program to life," said Chauncey Hamlett, Vice President and Chief Marketing Officer for PepsiCo Beverages North America (South Division). "By creating incredible prizing based on our consumer habits, we're getting right to their passion points to celebrate a fun, exciting and safe way to return to the outdoor experiences we value most."
Prizing includes:
Grand Prize: 2021 Ford Bronco Big Bend 2 Door, courtesy of Preston Automotive Group, with a year's worth of Dew presented by #1 country duo LOCASH
First Prize: 4 Day, 3 Night Guided Grand Canyon Hike for Two
Second Prize: Tickets to a race with race car driver Chase Elliott
Third Prize: One on One Fishing experience with Bassmaster Gerald Swindle
Additional Prizes: Outdoor gear including mountain bikes; fishing rods, and more
