MetroPlus Health Plan Redesigns Its Website to Support Members and Be Mobile Focused
New website builds on recent technology upgrades to support MetroPlus’ members, providers, and the City’s push to guarantee access to affordable, quality health care
MetroPlus Health Plan, the City’s public health insurance option, today announced the launch of its new website. Completely redesigned, the new MetroPlus website is now mobile-first, and its architecture, based upon Google analytics, allows users to readily find what they most want to do, see or search on the site. The new website builds on recent technology upgrades to support MetroPlus’ members, providers, and the City’s push to guarantee access to affordable, quality health care for eligible members.
“Visitors to our new site will discover that it’s now much easier to find a doctor, pay a premium, check their eligibility for health insurance, and just get in touch with us,” said Talya Schwartz, M.D., President and CEO of MetroPlus. “With its new format and easy to navigate headings, viewers will not only find more options, but it will take fewer clicks for them to reach their destination. At MetroPlus, we strive to be more than just a health plan. Delivering new or improved technologies on a continual basis to members, providers, and the public is a key component to reaching that goal.”
User-friendly and easier to navigate, the new MetroPlus home page features clear and simple buttons linking to pages dedicated to members, providers, a selection of health insurance products, and a direct link to the expanded MetroPlus services in the GOOD4YOU pages. The website features access to a multitude of support services offered to MetroPlus members that includes coordination of care for members with complex issues, connection to available social services, large selection of member rewards, and a robust new Health Library, to name a few. The Health Library feature lets users find answers to a wide variety of questions concerning their health or the health of a loved one. There is also an easy-to-use way for people to find MetroPlus locations in their neighborhoods, where they can receive a full gamut of health insurance services.
These enhancements to the website are phase one of the upgrade. Functions will continue to be refined and new tools such as live chat, more advanced member and provider portals, and a phone app, are anticipated to be available to MetroPlus website users in the first quarter of 2020. Year to date, the MetroPlus website has garnered over 2.7 million page views, with the highest trafficked features including the “Find a Specialist,” “Pay My Premium,” and “Find a Primary Care Physician.”
