HelloFresh Teams up with Multi-Hyphenate Mindy Kaling to Promote the Ease, Convenience and Fun of Home Cooking
NEW YORK: HelloFresh, the leader in delivering delicious ingredients and easy-to-follow recipes to households worldwide, launched today a partnership with actress and comedian Mindy Kaling. Throughout the program, the self-proclaimed “solid B-minus cook,” and busy mom of two shares her no-fail tips for conquering mealtime, while having fun along the way with her signature sense of humor.
As part of the partnership, Mindy will star in a four episode video series titled “Meals with Mindy,” which will begin airing across digital ads and social media in January. Each of the four webisodes follow Mindy on a sitcom-style adventure in the kitchen as she teaches viewers a thing or two about the art of cooking. Whether it’s avoiding the grocery store, cooking a dinner her daughter will actually eat or prepping to host a girls night, Mindy illustrates how HelloFresh helps her create delicious and easy meals, no matter the occasion. In each scenario, Mindy relies on the step-by-step HelloFresh recipe cards and her sense of humor to guide her to mealtime perfection.
“As a working mom with a jam-packed schedule, I don’t have forever to spend in the kitchen,” said Mindy Kaling. “HelloFresh makes cooking super easy for me—they shop for me, prep for me, and sometimes even pick my meals when I don’t have time…how awesome is that!”
“At HelloFresh, we believe that cooking should always be a rewarding, delicious and fun experience,” said Jens Reich, Chief Marketing Officer and Managing Director at HelloFresh US. “Through this new exciting partnership, Mindy Kaling infuses her comedy and refreshing sense of humor into mealtime while showing consumers that cooking can be convenient and enjoyable with HelloFresh meal kits.”
HelloFresh delivers delicious ingredients and easy-to-follow recipes right to your doorstep, giving homecooks everything they need for a successful, rewarding and satisfying cooking experience. With over 21 delicious recipes available each week, HelloFresh offers a variety of flexible meal options, including low-calorie, classic, family-friendly, veggie, 15-minute meals and more.
“HelloFresh is designed to fit a variety of lifestyles and is the perfect solution for someone like Mindy who doesn’t have a lot of time to meal plan or go grocery shopping,” said Dana Murrell, Head of Culinary at HelloFresh. “Whether it’s a super quick weeknight dinner for the family or an elevated, gourmet meal for a girls night at home, we create a variety of recipes for home cooks, and the outcome is always delicious.”
