Global Online Retailer SHEIN Supports Emerging Australian Fashion Designers
MELBOURNE, AUSTRALIA: Popular online fashion e-tailer SHEIN has launched its highly successful designer collaboration program SHEIN X in Australia, giving emerging local fashion designers an opportunity to showcase their creations to millions of fashion lovers worldwide.
Already firmly established in other countries including the USA, Spain, Canada and Ukraine this is the first time the SHEIN X program has incorporated Australian designers with creations from eight successful applicants from around the country recently launching online.
“We’re excited to support local and emerging Australian talent by giving them the opportunity to showcase their creations to a global fashion audience.
“SHEIN X allows designers to do what they do best, designing and creating, while SHEIN manages the manufacturing, marketing and selling.” says SHEIN Country Head ANZ and Canada, Ted Wang.
“As a young emerging designer it’s really difficult to break into the industry and get noticed so I’m thrilled to have my designs featured on the SHEIN website and showcased to a global audience. This sort of exposure is a dream come true,” says QUT fashion design graduate Aurelia Kristie.
SHEIN manufactures, markets and sells the successful designs on its global website with the young designers getting a percentage of profits from sales and keeping ultimate ownership of their designs.
The successful designers were selected based on the submission of their design portfolios.
