Get ready to groove to BRO - BIG RADIO ONLINE’s fun and quirky song that celebrates friendship!
~ The foot-tapping number featuring RJ Jyonita, RJ Gurri, RJ Pihu, RJ Shiv, RJ Arundhati & RJ Rafat showcases BRO-hood at its best amongst the youth in their own unique and fun-loving manner ~
The fun, inspiring and thought-provoking web radio platform by BIG FM, BRO – BIG Radio Online, continues to connect with the young adults of the country and keep the momentum going as it launches the song ‘Ek Dost Hota Hai Woh BRO Hota Hai’. The song which is high on energy boasts of a tempo that perfectly sets the mood and showcases what BROhood is all about. Just like the platform BRO, the song too strikes the right chord with its dynamic audience in a fun and engaging manner.
Dedicated to every BRO out there, the one-of-its-kind song filled with joy and enthusiasm features RJ Jyonita, RJ Gurri, RJ Pihu, RJ Shiv, RJ Arundhati & RJ Rafat in the video, who can be seen enjoying the tunes as they describe the different friends in their life. The song’s music, lyrics, and vocals are by Mohit Dogra and Daniel Chiramal is the Music Producer. It was shot by the RJs themselves at their homes owing to the current social distancing norms. With its peppy tune and relatable lyrics, the song represents real BROs in everyone’s lives emphasising how there is a friend for every emotion and situation.
Here's the link to the song –
Sunil Kumaran, Country Head - Product, Marketing & THWINK BIG, BIG FM said, “BRO is a platform which is tailor-made for the young adults offering them diverse content that they can easily connect to and enjoy. Taking the messaging of BRO further, we launched this song, which celebrates the special bond between friends in the most fun manner. BRO is that friend with whom you can share everything and be your most comfortable self. Using the power of music, the song perfectly encapsulates and communicates what BRO stands for. We are sure it will appeal to our target audience and they will enjoy it immensely.”
Catering to the modern, affable, and open-minded young adults of today, BRO presents a bouquet of shows spanning contemporary genres such as Teri Meri Stories, BIG Star Exchange, Big Local Connect amongst others. Available on bigfmindia.com/bro, it aims to create an engaging and immersive experience for young guns whilst forging a direct emotional connection. Through its content, BRO aims to touch every aspect of the life that is important to the youth of India. Curated mainly for the Hindi-speaking markets, the platform presents fresh, relatable, and thought-provoking content, which aims to inspire the youth to bring a positive change in the society.
About BIG FM:
BIG FM, One of India's largest radio network with 58 stations, reaches out to 1.9K towns and 1.2 Lacs villages and over 34 Crore Indians across the country. BIG FM has evolved with the changing times. With the new positioning, BIG FM will play a meaningful, relevant, and compelling role in the lives of consumers. It will not just be about entertainment but a brand that has a purpose. With its extensive reach, localised content, and credible RJs the brand will play the role of a ‘thought inspirer’ and an agent of positive change in society. The new tagline of ‘Dhun Badal Ke Toh Dekho’ reflects the philosophy that ‘Changing the world for the better starts with changing your thoughts’. Realigning the programming to reflect the new positioning, BIG FM has refreshed the music promise playing your favourite music tested with the audience besides bringing on board some big names from the Radio and entertainment spaces across all key markets. The network's occasion-based programming, CSR Activities, and client integrated campaigns strongly reflect its Dhun Badal ke toh Dekho ethos. The original content-based shows and engaging brand-led campaigns has consistently won accolades at prestigious industry awards like the EMVIES, ABBYs, Asian Customer Engagement Awards, Indian Radio Forum & New York Festival.
For more information, log on to http://www.bigfmindia.com/