Svish On The Go- Hygiene is the new Sexy
Svish, India's leading direct to consumer (D2C) personal hygiene brand that began operations last year in the thick of the pandemic, has since raised a part of its seed funding, seen revenues grow over 300 percent, and is poised to launch its latest Hygiene below-the-belt category early next year.
With a mission to make personal hygiene a habit among millennials in India founders Ishan Grover and Jaideep Mahajan created Svish a brand that blends function and lifestyle in personal hygienic products, currently missing in the market.
Stemmed from the in-house design team led by advertiser-turned-co founder Jaideep Mahajan, the sanitization category has gained wide acceptance and popularity among its target market mainly Gen Z and millennials.
Svish began operations in October 2020 with a range of hand sanitizers, disinfectant sprays, and Disinfectant wipes. The brand's best-seller is a gadget disinfectant wipe, which is specifically designed to make expensive gadgets Germ Free. Its unique Non-Alcoholic formulation and 100% biodegradable viscose fibre has made it a popular product. Click to see it on Amazon
To take the next step, products addressing intimate hygiene will be taking the fore next year, the hygiene below-the-belt category is inspired by the brand's vision to be unapologetic in the face of personal hygiene, coupled with factors such as increasing adoption of such products and higher disposable income among online shoppers.
When it comes to maintaining personal hygiene, people pay a lot of attention to their skin and hair. The hygiene of intimate areas, however, is completely ignored. Just like other parts of the body, it is extremely important to take care of one's intimate areas by keeping them clean to prevent infections and other health hazards. Foul smell, itching, excessive sweat, rashes, pimples, etc. are all symptoms of poor intimate hygiene.
Especially for men, the area under your genitals should be kept Hygienic particularly since sweat and hair can create unpleasant Smell. Intimate areas need twice as much maintenance where sweat-related activities are involved athletes, gym-goers and other activity-based hobby pursuers. Additionally, maintaining intimate hygiene on-the-go can ensure nothing stops you and improves your overall sexual experience.
Svish is currently available at all leading market places Including Amazon, Flipkart, Cred, and online retail outlets like Milk Basket, Big basket and 1mg, it is also available at premium retail stores like Wh-Smith across India at all Airports.
Svish is all set to cross a hundred thousand consumers, cross a million dollars in revenue by March 2022 and aims to launch over 40 new offerings in different categories that fall within the realm of personal hygiene.
Celebration of the completion of their first annual day came in November, when their monthly revenue grew to a record-breaking twenty times compared to the same month last year.
