adidas India Launches the Make Space Yoga Collection Featuring Global Ambassador Deepika Padukone

adidas India Launches the Make Space Yoga Collection Featuring Global Ambassador Deepika Padukone

New Delhi: adidas introduces its latest dedicated yoga offering, the adidas Yoga Make Space Collection. Featuring versatile pieces designed to support through the full breadth of yoga practice and conditions, the new range is inspired by the elements – Fire, Earth, Wind, Water made in part with recycled materials. The campaign celebrates how and why athlete, partners from different sporting, cultural, and artistic backgrounds make space for yoga.

A practice which dates back centuries and has a rich heritage rooted in spirituality, yoga may offer benefits for the body and mind, underlining why its popularity continues to soar. Knowing the value that being on the mat brings to different individuals, and the diverse ways in which they practice, the collection offers designs suitable for an assortment of yoga spaces and conditions, whether this be in the studio, out in open air or near the water.

Fusing high performance with stylish design, the Yoga Make Space Collection includes apparel and accessories for women and men. adidas’ latest material innovations, made in part with recycled materials to support its mission to help end plastic waste. 

To further illustrate the different motivations behind practicing yoga, adidas has collaborated with Deepika Padukone, an avid yoga practitioner isand will be the face of the campaign and will be seen representing it across adidas stores globally. Speaking about the significance of yoga in her life, global Indian actor Deepika Padukone shared: “I started practicing yoga with consistency about two years ago after what felt like a deep inner calling. The beauty of yoga, apart from its numerous benefits, is that you can practice it in absolutely any space, in any part of the world. All you need is your mind and your body. I have, over the years, been exposed to many different types of workouts, exercises and practices, however it is practising yoga that makes me feel the most centered, balanced and grounded.” 

Speaking on the launch adidas, Senior Brand Director, Sunil Gupta said "Inspired by the elements, our yoga collection offers designs suitable for an assortment of yoga spaces and conditions. Through our global campaign we hope to inspire more people to make space for yoga in their lives.”