realme marks its entry into the AC segment this summer
Bengaluru: realme, the fast-growing technology brand, today announced realme TechLife ecosystem’s foray into the fast-growing Air Conditioner segment, to cater to the customers’ cooling requirements ahead of the onset of summers. As temperatures across the country soar, customers are increasingly looking for convertible ACs which offer flexible cooling capacities while ensuring maximum power saving. The new range of realme convertible Air Conditioners will be available on Flipkart in 1 ton and 1.5-ton capacities.
Specifically designed for the Indian summer season, the convertible ACs can cool even at a peak temperature of 55OC. It comes with three cooling modes to create the perfect cooling ambience for every user. Additionally, the realme convertible Air Conditioners alters the cooling capacity based on the number of people in the room, thus ensuring the optimal temperature while saving on power. The ACs also feature Inverter Compressor Technology to facilitate faster, precise, and efficient cooling operations.
Technologically advanced, the new range comes with an Auto Clean feature that helps protect the unit from moisture, dust, and mold. It is also equipped with Blue Fin Technology for effective protection of coils, along with a 100% copper condenser & Inner Grooved copper tubes to facilitate more efficient heat transfer. It is also characterized by silent operation for a seamless experience, comes equipped with an eco-friendly refrigerant, and supports stabiliser free operation.
Commenting on the launch, Madhav Sheth CEO - realme India, Vice President - realme, and President - realme International Business Group, said “The launch of realme Techlife Air Conditioner range strengthens our 1+5+T ecosystem even further, fulfilling the topical tech-lifestyle needs of users across the country. With the TechLife brand, we aim to create products that empower their lives with the latest technologies. realme is always deeply attuned to the requirements of its fans and consumers, initiating deep-dive research and innovation to bring the perfect product that matches their lifestyles. The convertible cooling capacity, various cooling modes, and Auto Clean feature have been specifically curated to suit the requirements of the Indian customer and ultimately enhance customer delight. We are thrilled to expand our existing relationship with Flipkart, with the launch of the realme TechLife Air Conditioner range on e-commerce platforms including Flipkart’s platform and provide access to our portfolio to a wide customer base across the country.”
The foray of realme into the AC segment assumes significance as the brand is specifically positioned to cater to the diverse needs of customers with its India focused technology solutions and attractive price points.
Speaking about the launch, Hari Kumar, Vice-President, Large Appliances at Flipkart, said, “As summers arrive early across the country, there will be a natural increase in demand from customers for a superior cooling experience while having the flexibility to change its cooling capacity. This requirement is efficiently fulfilled by Convertible ACs which is why we have seen exponential growth in the demand over the last year. As a customer-focused organisation, we are committed to bringing the best-in-class technology solutions to their doorsteps in an affordable manner. Their foray into the ACs segment is an important development for customers who can access the widest range of superior quality products and access them in an affordable manner across the country.”