PrayForEveryone: Prayer by Cycle Pure Agarbathi goes viral

PrayForEveryone: Prayer by Cycle Pure Agarbathi goes viral

Amitabh Bachchan, Sourav Ganguly, and Ramesh Aravind join hands to spread this universal prayer

Bengaluru, India: Cycle Pure Agarbathi’s initiative to #PrayForEveryone, a short video with a universal prayer has gone viral on social media platforms. With this video, the brand is urging people to join hands together in this global pandemic and pray for the wellbeing of all beings. Amitabh Bachchan, Saurav Ganguly, Ramesh Aravind along with various other notable celebrities from cinema and sports have come forward and extended their support to Cycle’s this initiative. While COVID has created havoc around the world and panic is the prevailing sentiment, people are seeking solace and hope in prayers. This short video is doing rounds for its #PrayForEveryone appeal.

The video has received over 7 million views on Instagram, Facebook, and YouTube collectively in a week’s time. The video has also been shared by over xx people on various social media platforms including WhatsApp.

Speaking about this initiative, Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathi, says, “Our intention was to spread hope and positivity, with a simple, universal prayer. At Cycle, we believe in the healing power of collective prayer and its ability to provide well-being. For this, we chose the timeless prayer ‘Sarve Bhavantu Sukinah’ meaning, ‘May all beings be happy’. The fact that the film has gone viral is proof that today everyone is praying for everyone. Everyone has a reason to pray. We pray this pandemic passes soon.”

A sure indicator of the universal appeal of the video is that many people from different walks of life have come together and extended their support to the video by sharing it rapidly. While Cycle Pure Agarbathi has been actively working at the on-ground level to help COVID patients and aid the medical requirements, the video is to reinstate the hope and spread positivity among the people of India during these difficult times.