Polaris Partners with International Female Ride Day® to #FocusFemaleForward
MINNEAPOLIS: once again joining forces with International Female Ride Day (IFRD) to further celebrate and accelerate the participation of women in powersports. The 15th annual IFRD returns to the first Saturday of May, when women in over 120 countries ride their motorcycles, off-road vehicles, snowmobiles or other powersports vehicles in unity and support of the female riding community. This year's theme, #FocusFemaleForward, emphasizes the goals of IFRD, including encouraging new women to ride while shining a light on the diverse participation of women already engaging in powersports.
Since its inception, International Female Ride Day has shone a spotlight on women riders and the female powersports arena. Over the last decade, female ridership has increased significantly, and the momentum generated on this one day, is needed to continue advancing the future of motorcycling and powersports for women.
"It's exciting to have Polaris as a sponsor, teaming up to encourage even more women to join the movement," said Vicki Gray, IFRD Founder and inaugural member of Polaris' Empowersports Women's Riding Council. "This year, women around the world will be active, riding in celebration, unity and support of the female riding community more than ever before. Whether on roads, dirt, sand or snow, riding continues to be an exhilarating, liberating and a fulfilling activity for women of all skill levels. The female riding community continues to expand every year, and this is our day to celebrate."
Since partnering with IFRD last year, Polaris has expanded its efforts to champion the growth of female riders and help broaden their voice in the industry with the launch of their Empowersports Women's Riding Council. Comprised of 12 trailblazing women who are riders, adventurers, leaders and entrepreneurs, the council members work with Polaris to drive industry inclusion and representation of women and to inspire more ladies to participate in powersports.
