Physicians Formula Continues its Sustainability and Earth-Friendly Initiatives with EARTHDAY.ORG Partnership
NEW YORK: Physicians Formula is proud to announce their support of EARTHDAY.ORG in their like-minded efforts to combat climate change and support global environmental protection. In their efforts to reduce the brand's carbon footprint and help garner excitement around sustainable living, Physicians Formula will collaborate with EARTHDAY.ORG in their vital efforts and campaigns, not just specific to Earth Day (April 22, 2021), but to drive awareness to EARTHDAY.ORG's ongoing global environmental initiatives to restore our earth year-round.
Physicians Formula will kick-off their initial support in the month of April 2021 through EARTHDAY.ORG's The Canopy Project, their conservation and restoration campaign aimed at reforesting areas in dire need of rehabilitation in communities most at-risk from climate change and environmental degradation. The brand will accelerate the campaign's efforts by planting a tree for every Butter Bronzer sold in April 2021. With sustainability always top-of-mind for the brand, Physicians Formula has repackaged their top-selling product and America's #1 Bronzer—Butter Bronzer—to be safer for the environment and more eco-friendly with recyclable components and reduced packaging.
"Physicians Formula exists as a brand because of the passions of its people, and as a team, there is nothing we're more passionate about than the environment," says Alice Chen, VP of Marketing at Physicians Formula. "And when you think of 'saving the environment' it is almost synonymous with Earth Day. As schmaltzy as it may sound, we genuinely want to be larger than just a 'beauty brand.' We strive to deliver what we can to better our collective health, our communities, our planet, and ourselves. We could not be prouder to support the crucial work from EARTHDAY.ORG, and the team there could not be better people to work with. They really are an organization of truly compassionate people who are good, do good, and support good across the globe—and Physicians Formula is committed to helping spread their mission."
"EARTHDAY.ORG recognizes that planting billions of trees across the world is one of the biggest and cheapest ways of taking CO2 out of the atmosphere to tackle the climate crisis," said Kathryn Stoddard, VP of Marketing & Development at EARTHDAY.ORG. "We're grateful to Physician's Formula for supporting our work to improve our shared environment by planting trees across the globe, and for using recycled packaging and plastics and eliminating harsh chemical ingredients from their products."
Sustainability is in the brand's DNA with packaging reductions and headquarter protocols implemented that save energy, recycle, and reduce waste. The brand will continue to support EARTHDAY.ORG throughout 2021 with limited edition collections aimed at driving awareness and collecting proceeds for the cause.