Peps Industries Unveils New Campaign Highlighting the Significance of Indian Weddings

Peps Industries Unveils New Campaign Highlighting the Significance of Indian Weddings
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The Grand Indian Wedding” campaign will celebrate the various traditions and ceremonies that are part of an Indian wedding

Bangalore, India: Peps Industries Pvt. Ltd. announced the launch of its latest digital campaign, The Grand Indian Wedding. Indian Weddings, with diversity in their customs and rituals, reflect the heterogeneity of Indian culture. Through this campaign, Peps Industries, in association with influencers, celebrates love, weddings, and traditions. The campaign aims to occupy the mind-space of people getting married and tap into one of the world’s largest wedding markets.

Speaking on the launch of the campaign, K Madhavan, Managing Director, Peps Industries said, “Marriage is a celebration of not just two individuals coming together, but it is the union of families and a stronger force which is love. India is one of the largest wedding markets in the world, and we wanted to explore this to pay tribute to one of the most significant events in a person’s life.”

Peps’ brand positioning of being “Dream Makers” heavily influenced its decision to implement a campaign of this nature. The idea behind the campaign comes from the belief that everyone dreams of having a grand and happy wedding. The campaign will showcase the crucial role one’s mattress plays in a wedding.

The campaign was launched on Peps' social media handles, Instagram and Facebook.