MSG Sports And MSG Entertainment Renew Signature Marketing Sponsorship With Anheuser-Busch
NEW YORK: Madison Square Garden Sports Corp. (NYSE: MSGS) (“MSG Sports”) and Madison Square Garden Entertainment Corp. (NYSE: MSGE) (“MSG Entertainment”) announced today a multi-year marketing sponsorship renewal with Anheuser-Busch, continuing the legacy brewing company’s role as a Signature Marketing Sponsor. The sponsorship provides Anheuser-Busch with exclusive, premier experiences and activations across MSG Sports’ and MSG Entertainment’s unrivaled set of assets, including the New York Knicks, New York Rangers and MSG Networks.
As part of this renewal, Anheuser-Busch will partner with MSG Sports and MSG Entertainment on several unique fan-first platforms including the new “Michelob ULTRA Courtside” experience, presented by Michelob ULTRA, which launches later this month and will provide fans the opportunity to win Knicks tickets and watch the game from an exclusive location inside The Garden. In addition, Anheuser-Busch will become the Presenting Partner of the historic Blue Seats Section on the 9th floor of Madison Square Garden.
Anheuser-Busch will also work together with MSG Sports’ esports organizations CLG and Knicks Gaming on their livestream programming on Twitch to provide fans with insider access to the organizations.
“Throughout our partnership we have worked closely with Anheuser-Busch to cultivate a forward-thinking approach to leveraging our respective world-class brands, while also benefitting consumers,” said Ron Skotarczak, Executive Vice President, Marketing Partnerships, MSG Entertainment. “Our work together has grown over the years and we are thrilled to continue evolving our partnership with this new deal. We look forward to creating innovative initiatives with Anheuser-Busch that benefit all of our customers.”
“At Anheuser-Busch, we are always looking for new ways to connect with our consumers and bring people together through exciting, one-of-a-kind experiences,” said Matt Davis, Sr. Director of Sponsorships, Anheuser-Busch. “We’re proud to continue our legacy partnership with Madison Square Garden, and by evolving our wildly popular ULTRA Courtside experience and partnering on esports, we are able to bring incredible access to even more fans. We aim to create meaningful connections through everything we do, and we’re grateful to have a partner in MSG that shares that mission.”
MSG Networks will prominently feature Bud Light and Michelob Ultra with brand integrations throughout Knicks and Rangers pre-game and post-game coverage from “The Corner Three” and “Blueshirts Bar” inside MSG Networks Studios, along with live game coverage of the Knicks and the Rangers.
Anheuser-Busch will enjoy significant marketing exposure at every event at The Garden. This will include in-game LED messaging during all Knicks and Rangers games; courtside LED signage throughout the Arena for all Knicks games; in-arena LED ribbons during entertainment events; and branding on the digital boards outside of Madison Square Garden, which are on display to the millions of people who walk by The Garden every day.
