Life Languages International Debuts New Brand, Communication IQ™; Launches Book "Ties and T-Shirts" to Bridge the Communication Gaps in America's Diverse Workforce
DALLAS: Life Languages International ™ has unveiled their new brand Communication IQ™, a new employee communications consultancy targeting the corporate market, along with a new book titled Ties and T-Shirts. Authored by Communication IQ CEO Gerald Parsons, Ties and T-Shirts is designed to help organizational leaders bridge the communication gap between generations in America's increasingly diverse workforce. Borrowing from the Communication IQ™ methodology, which looks at employees' preferred communication styles or "Life Languages," the book is based on the premise that the way we speak and listen to others is more critical than ever to lead effectively in today's changing world.
"The workplace has evolved considerably over the past three decades, and the communication gap between generations has become a pain point for many organizations," says Parsons. "You can't talk to Millennials in the same way you talk to Baby Boomers. In order to lead successfully in the modern workplace, it is critical for leaders to understand and adapt to the different styles, personalities, and temperaments of their employees to get the best out of them."
Communication IQ offers training, workshops and coaching to organizations ranging from small businesses to Fortune 500 companies, helping them to develop more effective communication skills. The company has trained over 190 certified CIQ coaches on six continents, and its proprietary CIQ Profile has been taken by over more than half a million people. In Ties and T-Shirts, Parsons explains how understanding each employee's unique communication languages is a critical factor in achieving organizational unity and offers strategies on how to navigate generational workplace challenges.
"Miscommunication is the number one barrier to productivity in companies today," says Parsons. "A fundamental understanding of the various combinations of communication profiles will not only help inform the way employers lead, but it will enable you to help your employees better relate to one another and work as a team, ultimately improving performance and reducing turnover."
