Korea Tourism Organization brings Korea to Indian homes through KXperience
The four KXperience elements: K-Pop, K-Food, K-Beauty and K-Drama will boil down to a pan-India social media contest- The K Challenge, which will be hosted on www.kxperience.bookmyshow.com powered by BookMyShow, India's leading entertainment destination. BookMyShow has conceptualized, designed and executed the entire microsite for the challenge. The consumers would need to recreate their own versions inspired by the KXperience elements and upload the content on their social media channels with the event hashtags. Exciting gifts like Samsung phones, tablets and KTO special KXperience box awaits the winners.
In addition to these series of virtual experiences, to meet the Indian masses’ demands for a Korean lifestyle taste, KTO has also collaborated with Korikart.com and CulturaGo offering special discounts on Korean products and online culture courses. Furthermore, a much-anticipated virtual tour is in the pipeline for KTO.
Commenting on the announcement Mr. Young-Geul Choi, Director, Korea Tourism Organization, New Delhi office, said, "We have noticed the increasing trend for Hallyu wave in India, especially during the pandemic, when K-Drama, K-Food and K-Pop engaged many Indians. So, we thought of coming up with a series of events which could keep Indian travelers and Hallyu lovers connected with Korea, till the time travel restrictions are lifted and they are able to travel to the destination. With the KXperience project and our collaboration with multiple brands, we wish to bring Korea to comfort of Indian homes.”
Talking about the association with KTO, AleXa, a K-pop artist from Korea said, "As a Korean artist I am pleased to collaborate with KTO to bring me closer to my fans in India. I love dancing and partnering with Shraey Khanna for a dance-off was an absolute pleasure. I have been observing the fondness for Korean culture in India and cannot wait to virtually connect with them."
Keiko Bang, the Founder and CEO at Millenasia commented on this association, “We're so thrilled to partner with KTO for this unique and innovative KXperience on BookMyShow. We think that the combination of Shraey Khanna and AleXa in particular is powerful and dynamic because they're both such excellent dancers. Over the past few years, India has become the 6th largest country based on the amount of time spent per month on K-pop. In fact, Korean audiences have always admired the dancers in Bollywood movies, and are starting to understand that both Korea and India share a tradition and love for song and dance. We look forward to more K-pop and Bollywood concerts and events in India once the worst of COVID-19 has passed."
"I am thrilled with my collaboration with KTO in bringing the Korean culture to the Indian audience. As an artist, I have always tried to do everything possible to bring the Indian audience close to different dance cultures. My dance-off video with one of the most loved artists from Korea, AleXa is going to showcase both cultures with a bit of twist. Can't wait for the Indian audience to see the amalgamation of these two beautiful cultures," added Shraey Khanna, Dancer, Singer and Choreographer, India.
Korea Tourism Organization has left no stone unturned when it comes to offering the best to its audience. With this project, they are aiming to come closer to its Indian patrons and bring together the best of both lifestyles.
