Japanese Live Entertainment Company, SCRAP, Enters China Market with Real-life Immersive NARUTO Game Collaboration
TOKYO: SCRAP has recently launched a game event collaborating with famous Japanese IP title, NARUTO, in the newly refurbished Shanghai New World Shopping Mall in Shanghai.
Titled “Real Stealth Game by SCRAP -Trials of a Ninja”, the game will be one of the entertainment segments in the 7000 square meter large NARUTO theme park, NARUTO WORLD, that will be situated on the 11th floor of the shopping mall.
This is the first time for the famous Japanese title, NARUTO, game collaboration from SCRAP to reach the China market.
The concept is based on SCRAP’s entertainment brand, Real Stealth Game, where players physically sneak around a venue, clear missions along the way, and complete their final mission.
The game for Shanghai, in Simplified Chinese, will be a wholly redeveloped experience to appeal to the Chinese-speaking audience. Players are fully immersed inside a NARUTO-themed fortress for a 10-20 minutes action-packed experience with high-tech motion sensors, devices, large digital displays, and interactive props.
Business-wise, SCRAP is rebranding their games and business model to actively appeal to overseas audiences and businesses, and seeking global partners to work with and bring these events to even greater heights.
