“It's a Tide Ad” wins Grand Effie at the 2019 Effie Awards U.S.
Apple, Dove, IBM, Mastercard and Nike honored as part of Effie’s 50th Anniversary with Media Arts Lab, Ogilvy, McCann Worldgroup and Wieden+Kennedy
NEW YORK: Effie celebrated its 50th year as the global authority on marketing effectiveness by announcing the recipients of its anniversary ‘5 for 50’ Award and the winners of the 2019 Effie Awards U.S. and Global Effie competitions at its annual gala last night at Cipriani 42nd Street. The coveted Grand Effie (best in show) was presented to Procter & Gamble and Saatchi & Saatchi New York, along with contributors Hearts & Science, Taylor Strategy, MKTG and MMC for “It’s a Tide Ad.”
“‘It’s a Tide Ad’ had insight, magic, effervescence, surprise, extraordinary execution and great numbers,” said Grand Effie Juror, David Lubars, Chief Creative Officer BBDO Worldwide and Chairman BBDO North America. “When all of these things come together in a seemingly effortless way, it’s a winner.”
Grand Effie contenders (top scoring Gold Effie winners) also included:
- Chicago Sun-Times & Ogilvy “The Blank Page”
- Diageo North America & TracyLocke “Diageo Pretty Simple Drinks”
- Gerber & co-lead agencies Terri & Sandy and Ogilvy “Anything for Baby” with Edible, Hornall Anderson and Hogarth
- Kellogg's Rice Krispies Treats & co-lead agencies Leo Burnett/Arc and Starcom “Write-on Wrappers” with Google and Krispr
- National Safety Council & Energy BBDO “Prescribed to Death” with PHD and Ketchum
- Tourism Australia & Droga5 “Dundee: A tourism campaign in disguise” with UM and Kovert Creative
- Unilever’s Axe & co-lead agencies Team Unilever Shopper and Geometry “Axe Start His Journey” with Mirum Shopper
- WeCounterHate and POSSIBLE-Seattle for “Life After Hate” with Spredfast and Hearby Sound
‘5 for 50’ winners
The ‘5 for 50’ Effie was created to mark Effie’s 50th Anniversary. Entrants were required to have won more than one Effie Award over more than one year and demonstrated that they most effectively adapted, stayed relevant and sustained business success for the brand over time.
The five 5 for 50 Effie Award recipients are:
- Apple & Media Arts Lab “From the brink of bankruptcy to one of the world’s most beloved brands” with OMD USA
- Unilever & Ogilvy “Dove - Campaign for Real Beauty” with Edelman USA
- IBM & Ogilvy “IBM. A leading brand. A lasting brand.”
- Mastercard & McCann Worldgroup “22 Years of Priceless”
- Nike & Wieden+Kennedy “NIKE JUST DO IT”
“Congratulations to all of this year’s Effie winners, who are now a part of Effie history,” said Traci Alford, President & CEO of Effie Worldwide. “We are proud to celebrate the success of such great brands and teams as Effie continues to evolve with the industry to ensure that effectiveness sits at the heart of what marketers do best, which is deliver growth.”
