Inspire Kindness Ignites a Movement of Intentional Acts of Kindness

Inspire Kindness Ignites a Movement of Intentional Acts of Kindness

Motivation-Master Mac Anderson Creates Platform for Social Change with Give-Back Goods and Digital Motivation

NASHVILLE, Tenn.: Transforming the way people approach random acts of kindness, Inspire Kindness, a social-good lifestyle brand, launches to amplify the power of intentional kindness through inspiring stories and wearable messages.

Owned by Southwestern Family of Companies, one of Tennessee’s oldest and largest private corporations, Inspire Kindness is the latest venture of author, entrepreneur and speaker Mac Anderson. Anderson, who built industry-leading companies in designing and marketing products for motivation and recognition, returns to his roots of impacting, inspiring and investing in future generations.

“We can all agree the world needs a little more kindness, but we’re not setting up our future generations for success when we fill our world with negativity and divisiveness,” said Mac Anderson, Founder of Inspire Kindness. “Rounding out my career in designing motivational products, I hope launching this movement starts a ripple of kindness that has a lasting impact on our children and grandchildren.”

Rooted in the idea of becoming more mindful about our actions, Inspire Kindness offers two ways to become part of the change.

Inspiring Goods that Give Back
Purchase products with purpose in the online shop. With a wide collection of clothing, jewelry, accessories, novelties and home goods, shoppers can express themselves by spreading inspirational messages. Inspire Kindness donates 10 percent of its net profits to fund social-emotional learning curriculum for kids through the Kindness for Kids Foundation, so part of every purchase gives back.

The Kindness for Kids Foundation is a registered 501©3 public charity with a mission to nurture kindness within the hearts of elementary school children. To accomplish this, the Kindness for Kids Foundation funds programs, including certified curriculum, exercises and events, that teach students the power of kindness.

Joining the Kindness Movement
The second way to become part of the change is to join the movement. By signing up for a free account at, members will receive weekly inspirational stories, motivational quotes and ideas for being more intentional about acts of kindness to keep them accountable to their commitment.

The goal is to bring people together to harness the power of intentional kindness and ignite change throughout communities, the nation and, eventually, the world.

Inspire Kindness is a lifestyle brand amplifying the power of kindness through inspiring stories and wearable messages. Its mission is to motivate daily goodness in individuals and help others to act through digital inspiration and kindness-related apparel, books and home goods. The online shop supports initiatives to educate and celebrate the power of kindness with elementary school students through the Kindness for Kids Foundation. Inspire Kindness is a member of the Southwestern Family of Companies.

Established in Nashville, Tennessee in 1855, Southwestern Family of Companies is a global leader in building direct sales businesses.