HarperCollins is proud to announce the release of DIGITAL LEAPFROGS: How technology is reshaping consumer markets in India by Vijay Mahajan
NEW DELHI: HarperCollins is excited to announce its latest publication, DIGITAL LEAPFROGS: How technology is reshaping consumer markets in India by Vijay Mahajan which is slated for release on 7th April 2022.
Digital Leapfrogs illustrates how technology is changing markets and lives throughout the developing world—from its upscale urban neighborhoods to its downtrodden slums and its far-flung rural farming regions, backed by comprehensive data and extensive research covering over 150 organizations.
Author Vijay Mahajan says, "Every day, it becomes all clear that technological innovations are playing a pivotal role in the continued emergence of developing countries where 86 per cent of global consumers work, shop, play, live and dream like consumers anywhere else in the developed world. In my research covering over 150 organizations and markets in developing countries, from their upscale urban neighbourhoods to slums and far-flung rural farming regions, I have witnessed the exponential changes brought about by technologies. Understanding the nature and power of these technologies provides insights into how they can transform entire economies, open new market opportunities and enhance the welfare of billions of people. I have tried to capture this revolution in Digital Leapfrogs"
Sachin Sharma, Executive Editor, HarperCollins India, says, "We are standing at an interesting cusp of time. World over, technology is bringing about changes that are not only reducing the gap between convenience for the rich and poor, it is offering novel solutions to some of the hardest problems faced by humanity. In Digital Leapfrogs, Prof. Vijay Mahajan looks closely at these technologies and how they are reshaping consumer markets in the developing world. His findings are an eye opener as he lays bare the future and what it holds for us in this very important book"
