BIRKENSTOCK India expands in the South with its 2nd store in Hyderabad
BIRKENSTOCK, the global German lifestyle brand with a heritage in iconic footwear has launched its 2nd mono-brand store in Hyderabad with an event that spanned over two days. The store issituated on the high streets of Jubilee Hills and is nestled within the heart of the city. Being the inventor of the iconic and instantly recognizable sandals and anatomically footbed, BIRKENSTOCK’s history can be traced as far back as 1774 and is popularly known around the globe for its exceptional comfort, high functionality and for being ever-so fashionably versatile.
With a consistent plan of expanding the brand’s retail presence across India and especially in the South, this new BIRKENSTOCK store is the second store to be launched in the city, following the launch of the first store at Inorbit Mall.The store is spread across an aesthetically created space of 1153 Sq.ft offering both classic models and highlights from the latest collection. This new store is conveniently located on the exclusive high street of Jubilee Hills, a suburb famous for its shopping and recreational offerings that includes a dazzling array of fashion and lifestyle brands for everyone.
The retail concept of BIRKENSTOCK, featured in the store, reflects the brand’s close relationship with nature which can be found in the store environment, therefore echoing the core positioning of a high quality lifestyle label.The knowledgeable sales staff will be there to assist the BIRKENSTOCK fan loyalists with choosing the right product for all their lifestyle needs as the store strikes the ideal balance of tranquillity and activity.
The new store in this inner-city location will allow consumers to immerse themselves in the comprehensive product offering from themuch-anticipated Fall/ Winter’21 collection from the brand featuring the most iconic styles like Arizona, Kyoto, Gizeh. The collection offered in the new store is suitably tailored for Women, Men, and Kids, ensuring it is a favorite premium lifestyle footwear destination for the entire family.
A cult favorite of celebrities, fashion designers, style icons and consumers from across the globe for decades. The 2nd BIRKENSTOCK store in Hyderabad was long awaited by brand loyalists of the region and the expansion comes as a testimony to surging demand of our loyal and new customers across India.
