Apex Global Brands and Stem Holdings Announce Licensing Partnership
Hi-Tec, Magnum and Everyday California brands to debut customized medically-directed CBD products in 2020.
Apex Global Brands, a global brand ownership and marketing organization that manages, creates and elevates a growing portfolio of high-equity lifestyle brands, and the new medical division of Stem Holdings, Inc, a leading vertically-integrated branded cannabis company with state-of-the-art cultivation, processing, research and development, extraction, retail, and distribution operations in the United States, today announced a multi-brand partnership. Through this partnership, the companies will debut customized medically-directed CBD through licensing agreements with three of APEX's leading brands.
Stem Holdings has developed proprietary plant cultivars, each of which is cultivated for the highest quality and efficacy. By leveraging Apex Global Brands’ best-in-class brand portfolio, retail distribution, and strong marketing platform, Stem Holdings will be able to bring innovative products to market featuring these proprietary strains. The custom product assortment has been inspired by active consumers of three of APEX's brands, which include:
- Hi-Tec – a European-founded outdoor crossover brand offering footwear, apparel and accessories since 1974;
- Magnum – a global supplier of military, workwear and service-industry footwear, apparel and accessories with a 37-year legacy; and
- Everyday California – a La Jolla, California based ocean, adventure and lifestyle brand offering cool and casual apparel, accessories and footwear.
Apex Global Brands regularly collaborates with companies around the world within its portfolio of brands and has developed a screening process for all potential partnerships that focuses on innovation, quality, reputation and distribution.
“The selection process for a CBD partner was highly rigorous," said Henry Stupp, Chief Executive Officer of Apex Global Brands. "We wanted to ensure that as we expanded into new types of licensing agreements that the values of the prospective CBD partner’s organization fit well with APEX's own values and portfolio of brands. From the beginning of our discussions with Stem, the fit and benefits this partnership could offer our common consumers became more and more apparent. We cannot wait to share some incredible and innovative products with consumers early next year."
“We are proud to partner with Apex Global Brands to launch a unique line of CBD products,” stated Adam Berk, Chief Executive Officer of Stem Holdings. “Our medical division is collaborating with Apex Global Brands' team to launch well-positioned products that will deliver the benefits and values exemplified by the Hi-Tec, Magnum and Everyday California brands, while also creating new profit centers for their retailers across multiple channels. We are seeing strong enthusiasm from both teams and know that our combined experience will ensure that only the best-in-class CBD products go to market.”
First product shipments are expected to take place in early calendar year 2020.
