A Green New Years Resolution For Your Clothing

A Green New Years Resolution For Your Clothing
Image source: Google

SYDNEY: It's interesting that the most environmentally conscious generation is also the most wasteful when it comes to discarding clothing.

The average person today buys 60 per cent more items of clothing than they did 15 years ago, but keep that clothing for only half as long as they used to. One in three young women consider clothes "old" after wearing them once or twice. One in seven consider it a fashion faux-pas to be photographed in an outfit twice. Simply put, the Instagram generation today crave newness, and are much more likely to embrace churn in their wardrobes.

At the same time younger generations are more interested in sustainable clothing than older consumers. Clothing resale lengthens the clothing item lifecycle while offering the newness these digital consumers desire.

Most people would admit to having clothes in their wardrobe that they never wear. What do they do with all those clothes when it's time to clean out the wardrobe? Give them to a charity shop where only the best items make it onto the racks, and the rest end in landfill? Or do they just throw them out themselves?

There is no such thing as throwing them out. They must go somewhere, right?