NewBeauty Reveals Its 2021 Beauty Award Winners
NEW YORK: Today, NewBeauty announced the winners of its 11th annual NewBeauty Awards, a collection of the 280 most game-changing beauty products and treatments of the year. This year also marks NewBeauty's biggest Awards ever with a fresh new look and multiple new categories. However, the criteria for earning NewBeauty's coveted Awards seal remains the same: The products must deliver on their claims, solve consumers' biggest beauty problems, and make consumers look and feel like the best versions of themselves.
"While our Beauty Awards issue is always impactful, this year is especially unique and exciting," says Steffanie Attenberg, Chief Brand Officer, NewBeauty. "In addition to offering our readers a 'new' way to shop, we're introducing new categories, a new methodology, and an extra layer of feedback to truly present the very best in expert-backed beauty."
To curate the winning list from 10,000-plus submissions, products underwent a rigorous vetting process with more than three months of testing and numerous rounds of discussion and debate. NewBeauty editors also enlisted the help of a Pro Panel, a group of 30 board-certified dermatologists and plastic surgeons, to provide insight on in-office treatments, ingredients and more. The finalists were then voted on by NewBeauty editors to determine the best of the best across 10 categories: Skin, Hair, Makeup, In-Office Treatments, Post-Procedure, Smile, Scent, Body, Wellness, and Innovations.
"Like in every other area of business, we relied heavily on the virtual element of this experience. It started at the beginning stages with the early rounds of testing and extends through the final, very shoppable digital component," says Mike Glaicar, Chief Revenue Officer, NewBeauty.